Maral Corporate

Maral Corporate

Brand Strategy | Brand Identity Design | Brand Guidlines

Brand Strategy | Brand Identity Design | Brand Guidlines

Qiddiya, Saudi Arabia 

Qiddiya, Saudi Arabia 

Experiences are memory makers.. Memories happen in the BRAIN.

What we think of as a single memory is actually a collection of individual pieces of memory stored in different parts of the Brain. Memories are stored almost everywhere in the brain.

This concept did not appeal the end product. We needed to introduce an inspiring twist. We imitated the particular pattern of the ridges and crevices of the brain as an icon by reaching the extreme level of abstraction to keep the identity true to the modern style. Also, we developed the logotype to have a corporate Feeling by making it sharp with curvy edges.

To create more interesting experience, We creatively combined the formal logotype with the experiential icon to re ect Maral innovative spirit.

Experiences are memory makers.. Memories happen in the BRAIN.

What we think of as a single memory is actually a collection of individual pieces of memory stored in different parts of the Brain. Memories are stored almost everywhere in the brain.

This concept did not appeal the end product. We needed to introduce an inspiring twist. We imitated the particular pattern of the ridges and crevices of the brain as an icon by reaching the extreme level of abstraction to keep the identity true to the modern style. Also, we developed the logotype to have a corporate Feeling by making it sharp with curvy edges.

To create more interesting experience, We creatively combined the formal logotype with the experiential icon to re ect Maral innovative spirit.